Q-Bot

The Challenge

Q-Bot is an enterprise that develops intelligent technologies focused on evaluating and maintaining the integrity of buildings. Their purpose is to offer budget-friendly solutions for individuals looking to improve the warmth, comfort, and energy efficiency of their homes, all while promoting a positive impact on the environment.

Q-Bot is devoted to enhancing the health of buildings, reducing energy waste, and fostering progress towards a greener construction industry. Their target audience primarily consists of private homeowners in their mid-30s and older, motivated by the desire for a warmer home, although the trend of reducing energy bills is gaining traction.

Q-Bot encountered the challenge of increasing its website’s visitor count and improving its lead generation efforts.

Our Strategy

To align with Q-Bot’s goals and expectations, we forged a close partnership with them, analysing online consumer behaviour trends, gauging their website’s performance against competitors, understanding their share of traffic in the market, and comprehending the demographics of their website visitors.

Our initial strategy was to primarily target the search market through paid campaigns, aiming to boost their visibility and market share. This entailed reviewing the available search volume, assessing our target demographic, devising an efficient campaign structure, and creating relevant ad copy.

Subsequently, we deployed a multi-channel marketing campaign that targeted not only search but also other platforms like Gmail, Google Discovery, YouTube, Google Maps, and more. We have been maintaining a close association with Q-Bot to fine-tune our strategy and continuously enhance the campaign’s performance.