Greenline Environmental

The Challenge

Our partner Greenline Environmental is a leading commercial waste management company, who are committed to helping the planet by diverting waste from landfill to be reused, recycled and repurposed.

Greenline encountered a significant roadblock – the overwhelming lack of organic visibility in the competitive London landscape, specifically across rubbish and junk removal search queries.

Our Strategy

Our solution was multi-faceted and aimed at augmenting Greenline’s presence on search engine results pages (SERPs) through actioning a 3 pronged approach:

1. Technical audit of Google analytics and reporting – this flagged an error in recorded goal completions which was fixed by the team.
2. We refined Greenline’s local search rankings. Understanding the importance of a well-optimised, active Google Maps listing for a London-based service, we dedicated our initial efforts here.
3. We ran a content audit around relevant keywords and identified that the site needed new content written
   • To ensure maximum impact for our content we created a content hub for rubbish & junk removal
4. To further boost our domain authority and climb the search engine ranking ladder, we outreached to relevant, high-quality websites such as environmentgo.com & greenjournal.co.uk. By presenting our robust, useful content, we secured more relevant platforms eager to collaborate with our client and share our information.

Since our onboarding, we have been really impressed with Climbing Trees. The level of account management and attention to detail they provide truly sets them apart.

Darryn Hodges, Director – Greenline Environmental